Interview:GameIndustry International June 12th 2013: Difference between revisions

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{{Interview/A|SM|There aren't any specific goals that I'm working towards and I say that because having been in the industry for 30 years, much of what's happened is something that 30 years ago I never imagined would have occurred. So instead, the way that I perceive it is really being ready for that next wave and just seeing how good of a job or how actively I can dive into that wave when it comes and ride it and still come out on the other side. And it's with each new wave that I stay focused on really trying to maintain an active role in how things are developing. So I don't really have a clear end goal that I'm measuring myself against - it's really more about riding the waves.<br><br>For me, it's less about doing what other people are doing and really more about trying to see what I can do that's different from everyone else, because entertainment is really about how can you surprise people with things that they aren't expecting. If you're doing the same thing as everyone else, then it won't be surprising for people. So it's always to me an exercise in how do I find something that's new and unique that no one's done before and bring that forward and present it in a way that will surprise them, and just repeating that process.}}
{{Interview/A|SM|There aren't any specific goals that I'm working towards and I say that because having been in the industry for 30 years, much of what's happened is something that 30 years ago I never imagined would have occurred. So instead, the way that I perceive it is really being ready for that next wave and just seeing how good of a job or how actively I can dive into that wave when it comes and ride it and still come out on the other side. And it's with each new wave that I stay focused on really trying to maintain an active role in how things are developing. So I don't really have a clear end goal that I'm measuring myself against - it's really more about riding the waves.<br><br>For me, it's less about doing what other people are doing and really more about trying to see what I can do that's different from everyone else, because entertainment is really about how can you surprise people with things that they aren't expecting. If you're doing the same thing as everyone else, then it won't be surprising for people. So it's always to me an exercise in how do I find something that's new and unique that no one's done before and bring that forward and present it in a way that will surprise them, and just repeating that process.}}


{{Interview/Q|GI|The marketplace has changed a lot since the Wii was first launched. Developers now have lots of other options and more open platforms. Innovating on those platforms may be easier for some, but how do you feel about innovation now at Nintendo? Has it become more challenging to innovate since you launched the first Wii?
{{Interview/Q|GI|The marketplace has changed a lot since the Wii was first launched. Developers now have lots of other options and more open platforms. Innovating on those platforms may be easier for some, but how do you feel about innovation now at Nintendo? Has it become more challenging to innovate since you launched the first Wii?}}


{{Interview/A|SM|We don't really look at it as being challenging. I think where the challenge lies is with all of the hardware using relatively similar technology. Then what you end up with is a lot of the different companies really competing from a production standpoint; and the more you start to focus on making the graphics spectacular or making the sounds spectacular the more the things seem to look and feel very similar. So for us, the challenge is always what are we doing that's different and unique and how can we differentiate ourselves from what the other companies are doing? That's something we instill in our development teams and so that's really where we're putting our focus, and we find that for us, that process of innovating by finding things that no one else has done is actually quite fun.}}
{{Interview/A|SM|We don't really look at it as being challenging. I think where the challenge lies is with all of the hardware using relatively similar technology. Then what you end up with is a lot of the different companies really competing from a production standpoint; and the more you start to focus on making the graphics spectacular or making the sounds spectacular the more the things seem to look and feel very similar. So for us, the challenge is always what are we doing that's different and unique and how can we differentiate ourselves from what the other companies are doing? That's something we instill in our development teams and so that's really where we're putting our focus, and we find that for us, that process of innovating by finding things that no one else has done is actually quite fun.}}

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