Nintendo Elaborates on Why They Have a Superbowl Commerical For The Switch

When you think of the Superbowl, people are usually divided into at least two categories. You have the people that watch it for the football, and you have the people who are far more excited for the different trailers and advertisements that you’ll see in between. I, for one, as an Australian, fall into the second category and Nintendo sure has something for us during this years Superbowl.

Recently, Nintendo announced that during this years Superbowl they would be airing a new commercial for the Nintendo Switch, and Nintendo marketing boss Nick Chavez is here to tell you why they decided to make a Superbowl commercial. He had the following to say:

“Think about your 40- to 45-year-old parent who has really fond memories of playing Zelda growing up, sitting there watching Super Bowl with their 10- or 12-year-old child who maybe hasn’t experienced Zelda yet.”

He added that the commercial was inspired by feedback from Switch’s announcement video last year:

“We heard from U.S. gamers that they were tremendously excited about the proposition [of Switch], and that they couldn’t wait to experience the power of a home console portably within their own homes. Not only inside the home and outside, but just moving from room to room.”

As for the future, Chavez promises much more to come in terms of Nintendo’s promotional efforts for Switch:

“This isn’t just a six to eight week launch campaign. This is really a 15 month campaign for us, to say nothing of our plans for 2018. You’re going to see a number of other touch points, including additional 30 or 60 second executions in the coming weeks that emphasize the full proposition, meaning those multiple demographics, including kids, teenagers, young adults, parents, active gamers, casual gamers and so forth.”

What do you think? Are you excited to see the Nintendo Switch Superbowl trailer? Let us know in the comments below!

Source: Time