because it's a hidden message. Let me explain:
-Brawl
-change the b in an e; Erawl
-change the r in a p; Epawl
-delete the w; Epal
-the a was ment to be an i; Epil
-change the l in a c and you've got EPIC!!! Cool these hidden messages, but they manipulate your mind.
Have you ever killed a cucco?