Ya, 'roughly' 3pm. The stream will up by then and the countdown should start shortly after. I'm not sure 100% as to when it will officially begin but around that time. I wanted to pick a time so that the guys on the west coast like yourself are able to watch it when you get home from school. On the flip side, I wanted to make it so that our European visitors could also watch, and it will be close to midnight for them for the start time.