Yeah, that totally makes sense, considering it plays games.... I can't wait for the rest of the ignorant comments.
It wouldn't be an Xbox One thread without them, would it?
Xbox One is the 'official' console of the NFL, Microsoft are sponsors. NFL, something tonnes of people watch. This is
not an ad aimed at core gamers sat on an internet forum dedicated to Zelda, it's to be shown to people watching
that, NFL,
that's their audience for this advert and
that's who are going to see it, most of who are not actually gamers but could be very attracted to the "All-in-One Entertainment System" Microsoft have touted this as. People are acting like this is the only Xbox One advert anyone will ever see. Ignorance for the sake of hating on Microsoft seems to be a theme in gaming these days. Just like we saw with 360, we'll probably see adverts for actual games ending with an 'Xbox One' logo and information. Halo 5 adverts and so on.
Those are for gamers.
So overall, I think the ad's okay. It's certainly eye-catching and it'll be in one hell of a slot on TV too, Microsoft do seem to know the audience who will catch this. Should get people's attentions. But, if it wasn't for Youtube, I'd never even see this anyway so, I don't really care, not aimed at me.