Hyrulian Hero
Zelda Informer Codger
You may all recall my insistence over the past few months that Nintendo should hold everything back for TotK. There was no grand E3 showcase, no consistent updates, and even the final trailers showed little more than the opening cutscene. Granted, there was a treehouse the day before launch (which I still haven't watched) and the review embargo was lifted like a week before release (I believe) but we really knew very little about TotK before we got it in our hands. It seems to me a bold strategy Cotton to employ such elusivity in marketing such an important flagship title but I was personally grateful for Nintendo's discretion. I would absolutely love a similar campaign for the next game but it may have worked best with TotK since it was built on the BotW engine and inhabited the same world. Still, I was very pleased with three marketing for this game.
Did it work for you? Would you have had a better experience with the game if more had been revealed ahead of time? What would you like to see with Nintendo's next Zelda marketing campaign?
Did it work for you? Would you have had a better experience with the game if more had been revealed ahead of time? What would you like to see with Nintendo's next Zelda marketing campaign?