Japanese Convenience Store Chain Lawson Launches Echoes of Wisdom Campaign

With the latest Legend of Zelda game hitting store shelves later this week, Nintendo has teamed up with Japanese convenience store chain Lawson to launch a special Echoes of Wisdom marketing campaign. Beginning September 24th, Lawson customers will have the opportunity to snag some awesome Echoes of Wisdom goodies in store, check in with the My Nintendo app to receive an Echoes of Wisdom digital wallpaper, and enter a sweepstakes for a chance to win even more Zelda merchandise.

This Echoes of Wisdom campaign boasts a few different offerings. Firstly, Lawson customers who purchase specific snack products in store will receive one of six “limited edition clear files” featuring characters and artwork from the game. These clear files will be offered on a first come, first served basis.

Secondly, customers who purchase an Echoes of Wisdom download card at Lawson will snag an original sticker sheet featuring characters and artwork from the game. Like with the clear files, these stickers will be available on a first come, first served basis.

Thirdly, purchasing eligible products at Lawson and applying on the campaign’s dedicated website will enter one into a drawing for several exciting pieces of Zelda merchandise, including Hanyama disassembly puzzles and the Proplica Master Sword. You can find more information about the drawing, including application information, right here.

And lastly, customers will also be able to check in at Lawson locations using their My Nintendo mobile app to receive a special Echoes of Wisdom digital wallpaper.

This Echoes of Wisdom campaign will run from September 24th to October 7th. You can find more information on Nintendo’s website right here and Lawson’s website right here.

In conjunction with this campaign, Nintendo has also announced a few new Zelda items hitting store shelves. A Zelda-themed shoulder bag and a Zelda-themed tumbler will be available for purchase at Lawson locations, as well as Japan’s My Nintendo Store, Nintendo TOKYO/OSAKA/KYOTO, HMV, HMV&BOOKS online, Takarajima Channel, and bookstores throughout Japan.

Wrapping up the festivities, Nintendo is offering an Echoes of Wisdom clear poster to those who purchase a physical copy of the new game at Loppi terminals at Lawson stores and HMV&BOOKS online.

I tell you what: seeing all the goodies Japanese Zelda fans have access to is making me a little jealous. What about you? Are you hoping to at least see some of these items hit stores in regions outside of Japan? Let us know in the comments!

Source: Nintendo, Lawson (via Nintendo Life)

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