I think that it's pretty cool, but I definitely don't think it will be successful. Similar to other Razer products such as the Blade, it caters only to a very niche market, and the rest of consumers, even those very dedicated to gaming and their computers, aren't really ready for it. It's just too expensive for the vast majority of consumers. Additionally, a GT 640 really isn't anything to call home about. You're not going to be getting great performance on many games that have come out in the last year or so. For the exuberant price that I'm sure they're charging, then it most definitely isn't worth it.
I also just inherently don't like Razer, but that's a story for another thread.